Colossal Consumables Compaction Creep Continues


I love Fage plain yogurt. I love it enough where I don’t even bother looking at other yogurts. I reach in the cooler, grab the Fage and put it in my cart.
I like some consistency in some things.
I am what, in the past, we would call a faithful customer. Treat me right and I’ll stand by you like Crissie Hynde and the Pretenders.
Imagine my surprise when I was slapped hard by my favorite Yogurt Company.
I picked up the yogurt, placed it in my cart, and continued through checkout.
While unbagging the groceries at home something seemed just a bit off. The Fage container seemed exactly the same but maybe a tad smaller so I checked out the quantity label on the side of the container and exclaimed in a high shrill voice, “Can’t be, Aunt Bea!”
Sure enough, where it used to say 35.3 oz., It now said 32 oz.
I’ve been seeing this type of thing happen for many, many years now (Shrinkflation), but I think this one just hit too close to home.
They removed what is almost the equivalent of one container of Activia yogurt(4oz.) and I saw no change in the price.
If you need more money, raise the price. Remember I’m a faithful customer. I’ll Standby You. I will never desert you. Won’t let nobody hurt you. I’ll Stand by You.
Did they think I wouldn’t notice that they dropped 3.3 oz. from their product.
Part of the reason I bought their product and was such a loyal customer was because of the amount of yogurt in the container.
I am envisioning a future where I am eating yogurt out of a thimble with a tiny salt spoon.
Today is a sad day indeed. I have to give up my favorite yogurt and search for a brand that won’t treat me like a jilted lover.
Goodbye Fage 🙁
Kenny

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